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Kim Kardashian is teaming back up with Beats for a new collaboration.
“Beats x Kim” reimagines the Apple-owned brand’s mainstay product, the Studio Pro over-ear wireless headphones, in three neutral-toned colors. Named Moon, Dune and Earth, the colors were “inspired by Kardashian’s signature palette,” according to a release.
“I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones,” Kardashian said in a release, adding that the headphones “have always been a fashion statement.” She finished, “I can’t wait to see how everyone styles them.”
Beats Studio Pro x Kim Kardashian
Kim Kardashian’s new Beats x Kim collaboration.
Courtesy of Beats
Kardashian starred in a campaign with Tonight Show host Jimmy Fallon to accompany the launch. The comedic spot features the late night host and mogul, battling it out to see who is deserving of the next Beats collaboration. Kardashian came out on top, announcing the winner during Fallon’s Wednesday night show.
Kardashian co-founded the shapewear and clothing brand Skims in 2018. The company is known for its neutral-toned staple pieces, a perfect match to the “Beats x Kim” collaboration. Skims has become a viral hit thanks to its star-studded campaigns and was valued at $4 billion in 2023, according to Forbes.
The reality star turned mogul has continued to wade into the world of acting in recent years. She recently starred in the 12th season of Ryan Murphy‘s American Horror Story anthology series: American Horror Story: Delicate.
Kardashian is returning to scripted TV in Ryan Murphy’s upcoming Hulu legal drama, All’s Fair. The 43-year-old, an executive producer on the project, will play a top divorce attorney at an all-woman L.A. law firm. It was announced Wednesday morning that Kardashian has inked a first-look deal with 20th Television to develop scripted series. Through the deal, she is executive producing an adaption of her close friend La La Anthony‘s book The Love Playbook: Rules for Love, Sex and Happiness; Kenya Barris will serve as creator of the series.
The “Beats x Kim” headphones are available now online at Apple and Amazon. The special-edition Beats Studio Pro retail at $349.99 and will be available in select Apple stores and authorized resellers in 11 countries.
